Yeah, I just figured that out, lol. You actually have to have a Kindle device (fire tablet, fire phone, or Kindle reader), and even the app doesn't work.

I thought something went wrong with the process because there was an issue last week with the way the borrow programs were being displayed. The crazy thing is I have borrowed a few books on Prime and I swore I did it from my PC browser, but I guess I was using my Kindle Fire..
Thank you VERY much for checking it out! I really hope it is worth the 99 cents! I think it's good, but I am a bit biased, lol.
For anyone interested in info about KDP (Kindle Direct Publishing) :
When I get a borrow, it shows up on my sales graph as a KU/KOLL "sale" after the person reads 10%. However, it affects my ranking immediately, which is always something interesting. On slow days I can watch my ranking go up if I get borrows, even if they don't show up on my graph. I already hit #95 in the ebooks-->sci fi-->time travel genre, lol.
Royalties are 35% for books priced from 99 cents to $2.98, 70% for books priced $2.99 and up. KU/KOLL borrows that reach 10% read pay a royalty of about $1.37 each, although that number gets determined after the month is over (so it could go up or down). It has been going down because a lot of people scam the system by putting together 10 page "books" that look legit, but after they get borrowed and read (only need to read 1 page to hit 10%) the user realizes it is only 10 pages and usually just 10 pages of stuff copied and pasted from the internet, but the person already got paid. People throw hundreds of these up each day and even if they only get a few borrows before they get bad reviews and stop getting looked at, they start to make really good money for very little effort. And that takes away from the pool of funds for the program. Erotica sells like crazy, even if it isn't that good (from what I hear anyway, lol), and there are people with 70-100 short erotica stories that are raking in $10K + per month on this program. These are 30-50 page stories. I wrote The Paradox Cycle in basically a weekend and had it edited within a week, and that actually took time because I had to think it through carefully to get a decent story. I'm thinking it's time to fire up a pen name and crank out a few "dear penthouse" letters and start raking in some cash, lol.