I'll bet if you made a commercial like this for any product you want and plugged it in to a Superbowl you'd have people in the US talking about it for at least a couple weeks.
Sadly, thats the mass Zombified nature of a lot of the population. If its big in the Media.. Its got to be 100% True, good, popular, hot, bought, copied...
Most especially the younger crowd.. where Popular images, songs, missing out, and popular opinions.. are more important than anything else in the world.
Still, I wonder if theres just a certain kind of genetically developed brain, that is just very receptive to this kind of thing.. (copying / following) where as others, just are not phased by it. Of course, it may be amplified by things like the school system, which bases its value on patterned memorization.. rather than creative and independent thinking.