Yeah, I don't know why that specific amount, but I thought it was pretty comical. We don't have TV, so she doesn't see any commercials (she see's plenty of TV and movies, but it's all downloaded). I suppose she still sees price tags here and there, posters in stores and so on. I think it's more about stuff they've been doing in school lately with counting coins. For a month or so they were learning about markets and they did product packaging exercises. I was surprised. She's in Kindergarten. Public school.