I really don't think it's anything as clever as that. I think he's just an idiot.
Missile Command came out in 1980. There's no such conversion for "Star Wars" as you all already know, UNLESS the guy is running MAME in there, and happened to have a Star Wars manual to make it seem more legit...
I was also thinking maybe "Star wars" was a Missile Command hack, since in the 80's the Reagan admin referred to their missile defense system as "Star Wars", and Missile Command is basically a missile defense game.
I dunno. Let's ask.