Here's how I break out on brands as a 15 year woodworker and general contractor:
Routers:  Freud, real porter cable (not what sells at Lowes right now), craftsman
Router bits:  cheap 25 bit set, and about 20 real, individually purchased nicer bits.  
laminate trimmers:  dewalt, harbor freight, rotozip.  
Dremel:  traveling tool sale kit (i.e. makes harbor freight look nice.  wear eye protection)
Nailers, staplers:  Porter cable x2, senco x2
drill press, ts, RAS, jointer, bench belt sander -  all 1960's vintage craftsman passed from family.  
Bandsaw: Grizzly
Jigsaw:  barrel grip bosch - best I've used and only one I would buy again.
Circular saw:  real porter cable
Corded drills:  hitachi x2, dewalt X1
battery powered drills:  3 dewalt, 2 ryobi.  All the batteries are dead regardless of brand.  
hammer drill: dewalt
power hand planer:  bosch
biscuit joiner:  Freud
Sanders:  black & decker belt, B&D ROS (nearly dead), and Porter finish sander
air tools:  all harbor freight, don't use them much.
I've got some very high quality tools and frankly some junky stuff I don't use much.  sometimes even regret buying or never use.  Any $100 router is going to be so much better than no router for occasional use on arcade materials, it's a home run.  
If you don't get help from bosch, get help somewhere.  Brand loyalty not important unless you have a local tool repair service that covers that particular brand.  Otherwise, i go with the best deal available at the time/place and rarely seek a very specific item. 
here's this 15 year woodworker's opinion on how the hand power tool brands run from best to worst:
Festool/Fein/Hilti
bosch/metabo/Freud, milwaukee, bostich
Dewalt, porter cable (real), Makita, ridgid, hitachi, senco, paslode,
Porter cable (lowes entry level), black/decker
Ryobi, gmc, husky
Harbor freight-only if a store's close by for returns!
traveling tool sale imports at the national guard armory on a saturday morning.  
Craftsman varies widely, some tools are good quality and a good deal, some less so.  they buy from several factories/designers.