"please don't kick me in me nards"
I almost went insane hearing the commercials in that store, while searching for .187 disconnects amongst their wide selection of .250's.  I've referred to the place as My-nards ever since.  I have my own little version of their commercial - "discount whore-house" themed - I'm fairly certain it's not appropriate for the forum.    

(hint - a line of women singing "save big money!  you save big money, when we *bleep* *edited* *censored*")
I seriously think they're trying to be subliminal with the shoppers.  I can see an army of power-tool zombies, shuffling towards me with glazed eyes, chanting "save big money...   save big money...   shop menards...   save big money...  save big money..."