"I thought about something that may attract girls," says Iwatani. "Maybe boy stories or something to do with fashion. However, girls love to eat desserts. My wife often does! So the verb ‘eat' gave me a hint to create this game."
Not very PC.
And this is downright weird:
"I wanted to have a shelter and it would move up and down," he says. "When the ghost comes, the ghost would be pinched by the shelter which would disfigure the ghost."
Missing piece of the puzzle...of his mind maybe?