Whenever I see the term "Interactive Film", those submarine DIVE! klaxons go off in my head. As a major non-fan of Dragons Lair and every other interactive cartoon experience, it's a guarantee that the game is going to be horrible.
I think if you go to that companies main page and try their little embedded tech demo, you can get a feel for what they did in the game. Doesn't seem like it'd be fun for most of the people here, but casual (women) players would probably love it. I actually wonder if the arcade machine is just a PC running a full screen Flash animation. By looking at the machine, you can tell it was designed by people who have never played an arcade game in a bar. With that flimsy marquee and wide open LCD, it'd be lucky to survive 15 minutes.
I would hate to hack it in case the planets line up, it gets mentioned in some ---smurfy--- Hugh Grant movie and earns Holy Grail status among bloated housewives. Its only at 31 bucks now, but I have a feeling its going to go much higher just based on parts, not on anyones feelings about it's collector status.