Yep, that's funny. I recently played with an iPhone in an Apple store and wow it is really cool, not cool enough for me to drop hundreds of dollars on one (yet, particularly since it's only ATT for now) but cool none the less. I still thought that was funny. I am sure that some happy iPhone owners have accidentally destroyed several iPhones by now, and what was the gain from all those accidents?... Nothing, the blender however probably inspired laughter from thousands people, way more value than the fools who flushed, ran over, or lost their iPhones.