So it took a while for me to get the time to order and install it, but I went with the replacement cap kit and big blue from Bob Roberts (and I agree, he really is the man)... I tried just the big blue replacement to see how bad the monitor was / if it needed the cap kit - monitor looks a "bit" faded but not bad at all. If anything, the screen burn puts me off more though it's certainly at an acceptable level of burn in. And when I do decide it's time to do the cap kit, I got it from Bob anyway so I'll be ready.
The marquee doesn't light up brightly, gonna have to see if either that's adjustable or if I need to replace a bulb / ballast, but all in all it's up and running with a single part replacement.
Thanks for the advice guys.