Bass...is not exactly omni-directional. Subwoofers do put out other frequencies and they are audible if the unit is facing you. But, if you're generally off some distance, or in this case upward from it, then it won't be as obvious. To get the full effect of it, it's better to have it away from you some, cos otherwise you'll be in the middle of the first wave. (This is why bass buggies are so loud some distance away, but not as apparently loud when sitting in them. Yes, they are purely for getting attention.)
The free-air/enclosure gig can be important...but since it's WAY cheaper to get a very capable sub in a PC speaker set, it's not relevant.