Ya, that looks like Media Engine's startup screen, but Media Engine's free!
I guess it depends on if the plans are worth it to simplify the process. There's a reason people charge for the plans, after all. Some folks just don't want to hassle with all the loose ends, they want an instruction booklet!
If you search, all the features they list (OTHER than the remote, and I think that remote looks a lot like an ATI remote) are available with Media Engine. XM, several flavors of GPS, videos, visualizations, etc.