A cutter with a 1" length blade is ideal for cutting 3/4" MDF.
As Drnick said, you want a flush trim bit with the bearing on the end of the bit. I use flush trim bits 95% of the time, the only time I use pattern bits is when I'm cutting recesses.
If you wanted a 1/2" diameter bit with a 1" cutting edge from that Whiteside page you would want #2402 if you wanted one with a 1/4" shank or #2405 if you wanted one with a 1/2" shank.