The arcades were filled with male players. I wanted to brighten up the atmosphere by drawing in women and couples. For that to happen, there needed to be a game for that audience. When it came to women’s interests, I thought of concepts based on fashion and love stories but ultimately ended up with the idea of “eating”. While brainstorming on the idea of “eating”, I picked up a slice of pizza and saw the shape of what was to become PAC-MAN.