well maybe i shouldn't call it industry.. but not sure what to call it
She works at a research institute that tries to get more women into computer science careers, she applies for her own funding and the institute takes 30% overhead (less than what a university takes). I'm not sure, but I think it's the sort of position where you apply to grants to pay yourself. There's a few of these around that focus on education as well.
Alternatively, I've heard that a graduate from our program that's directing a nonprofit's research program in Oakland to decide what medical needs people in the community have and how to create programs that will be used by community members.
Now, I'm sure if I worked for Microsoft I'd probably have no choice, unless they wanted to use my area of expertise (crosscultural research) to develop some way of improving their customer service in India for US callers. Dunno

They also are hiring our type (social scientists) in the military now a days, but I'm not as interested in that.
The other option is going for that 50k job, but moving to a place where that's income can get a better lifestyle than California. A lot of jobs in academia are in the midwest nowadays.. so who knows.