Shmokes & others: We're sold, totally.
I see what shmokes is getting at with the interface; a search feature of some type would be nice. Don't you imagine that will come as they add more movies to it? Likewise, selection via the Wii is limited, and I'll be glad to see it increase. We also have the PC in the arcade that could stream the movies if needed, though, so this is a minor problem.
In so far as the picture goes, I gotta tell you - we have an older model DVD player here, so I may be comparing apples to oranges, but the picture on our TV is actually BETTER than any DVD I've seen on it so far. I grant you it probably isn't HD quality (that may come when I stream one through the PC in the aracde cabinet that has the HDMI hookup) through the Wii, but it's damned impressive considering what I was expecting.
At $8.99 a month, this is simply a steal. Unlimited streaming, Unlimited rentals, and STARZ play now also a part of that package. My wife and I usually go to coffee every week after her prayer meeting, and we were discussing the fact that if we started that only twice a month (twice instead of four times), that would pay for our Netflix membership. For as much as movie tickets cost these days, it's just hard to think of not making use of this. I realize that means we may not see several new films for months, but good god - you can easily spend 4 times this much at one movie for two people these days! I went to our local "Movie Tavern" the other day to see the remake of Nightmare. $5.50 for the movie, and $14

dollars for the lunch ($8 pizza, 4.50 for a MEDIUM DRINK???!!??), for a total of $20 for one person. That's past insane, that's highway robbery. I know the solution is easy, don't eat....but that's still crazy.
Add to it the fact that I already had a VERY pleasant encounter with their customer service team, and you'll see why we're sold. Once again, y'all are right - this is a great company, far as I can tell.