Also, if you decide to do any research, watch out for valence issues. Those are nice sounding issues that are really not issues at all. Like a candidate who says:
"Vote for me. I'm the candidate for a strong economy, better education and I will make this country safe against terrorists."
Implying, of course, that he is running against the candidate that is for a weak economy, worse education and a vulnerable country. Obviously this is not the case.
Look for real issues, that actually have two sides. For example, someone wanting to reinstate the draft would be a real issue (neither Kerry nor Bush have indicated that this is a possibility -- and even if they wanted it, it would never get through congress).
A major issue for me this election is the fact that the winner of this election will likely get to replace Sandra Day O'Conner on the Supreme Court. As you may not be aware the Supreme Court is currently made up of 5 conservatives and 4 liberals, but Sandra Day O'Conner, who is very conservative, actually votes with the liberals on most abortion issues. Currently she has cancer and wants to retire. If she retires and Bush is in office she will be replaced by another conservative, but almost certainly one who would vote to overturn Roe v. Wade (the case that made abortion legal in America in the 70's). If you are strongly pro-life/anti-abortion, this would be a good reason to vote for Bush because there's a real possibility that he'll succeed in criminalizing abortion. If you are strongly pro-choice this would be a good reason to vote for Kerry because he would surely appoint someone who would not vote to overturn Roe.
Oh...one more important thing: if you know/care about anyone who is not a rich, white male (or if you yourself are not a rich, white male) you should vote for Kerry, because Republicans are evil

(I couldn't help it...all this non-partisan stuff is making me crazy). Look: Out of
230 republican congressmen in the house only two are not white (both of those are hispanic), and only 9 are female. Out of the
205 democrats (note that they even have 25 fewer total members than the republicans right now) 28 are not white (18 black, 8 hispanic, and 2 other) and 19 are female. Frankly both parties have far less diversity than they should have...but the republicans have virtually no diversity. This is not a coincidence.
