What's the part number on that strip?
If it's a DC voltage version then there should be + and - markings on the circuit board.
But it looks to me like the kind designed to replace fluorescent lights, which would mean that it's a 120v AC version. If that's the case then it doesn't matter which side goes where, but it has to be wired to a mains supply, not the pc power supply. (ie, 12v , 5v, etc)