As a point of caution, be sure you consult the datasheet for your LEDs of choice regarding lifetime. Most of the cheap blue LEDs will start out REALLY bright but dim quite noticeably after only a few hundred hours. Quality LEDs will have lifetime data in their datasheets. I've had pretty good luck with initial reliability (1 DOA of about 500 from a manufacturing run recently done), but past experience indicates lifetime is a more arduous test.
If you want LEDs so bright you probably can't look at them, try the Luxeon I, III, or V. Sparkfun sells these. Note that these are so bright they need special heatsinking.