There are a lot of different primers; there
might be one or two of special brands of primers that don't need to be mixed, even though generally they need to be mixed.. Without seeing the show, and assuming they were advertising a sponsor's special no-shake primer, it might be possible they were telling the truth that, taken out of context, is false.
Something on the order of adding a few words to what leapinlew posted (added words in brackets):
"[Brand X Primer....] To save time, don't bother shaking or stirring [this] primer. Since there is no pigment and color [in this primer] you can pour it directly out of the paint can." Heck, the bracketed words could all be implied, which is why, out of context, the statement isn't true. (And I don't think leapinlew directly quoted the show in the OP, so maybe the added words were already there?)

Of course they could just be full of it.
