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Author Topic: Jukebox Pricing Question  (Read 1888 times)

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packrat79

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Jukebox Pricing Question
« on: February 24, 2008, 10:30:13 am »
  I'm relatively new to the world of jukeboxes, as an electronic service tech I had the privelege of restoring one for a customer a few years back (a Rockola New Princess), and learned quite a bit about these things, but I never went any further into the hobby. Last spring, a guy offered to sell me a pair of old clunkers - a Rockola 443 and Wurlitzer 3310. He initially wanted too much, but about six months later he still hadn't gotten rid of them, and desperate to unload them he sold me the pair for just $200. I spent the better part of the winter working on them, concentrating on the Rockola since it was in better shape, and was a much nicer-looking unit. Once finished, I offered to install the Rockola at a local restaurant / convenience store, and they thought it was a great idea. In the few days it's been installed, it seems to be doing very well.... whether or not the novelty will eventually wear off I don't know, but for now it's fun to see people enjoying it.
  Which brings me to a question about pricing. The highest price setting on the unit was 2 plays for $.25, which I modified to give just one play for $.25 (this is 2008 after all, not 1970). Nobody uses 50-cent pieces today, and since the coin system would not take our Canadian $1 or $2 coins (known here as loonies and toonies), I had to rig the coin slot to prevent these from being inserted.
  A couple days after installing the unit, I was talking to a buddy who installs CD jukeboxes (and other coin-op equipment) for a living. He suggested I should be giving two plays for $.25, and that it might boost business. He claimed that in his experience, boxes giving 2 plays for a quarter earned about 40% more than boxes giving single plays only. However, that was decades ago - the cheapest pricing structure his company uses today, is three plays for $1, and their satellite-based jukeboxes charge up to $.75 a play! So while 2 for $.25 might have worked in the 70's and 80's, I seriously doubt it would make much difference today.... would I be right? I mean, what else can you get for a quarter these days?
  Thanks for any advice, and you'll probably be seeing other posts from me in the days and weeks to come.

gonzo90017

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Re: Jukebox Pricing Question
« Reply #1 on: February 24, 2008, 12:59:15 pm »
I think it's fine the way you have it now.

Ken Layton

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Re: Jukebox Pricing Question
« Reply #2 on: February 25, 2008, 11:15:01 am »
Yeh, leave it on a quarter a play. Here in my area this is how most jukeboxes are priced:

CD jukes: 3 or 4 plays for a dollar (depending on juke owner's preference)

downloading jukes: 1 play for a dollar