that doesnt look so unusual?
Nobody seems to know what it is.  Only been in the US since 2007.  Everyone looks confused when I tell them what I drive...
Its strange, I see a TON of Honda Fits around me in Jersey despite them being fairly new.  A few friends from other states say what you say and don't see many at all, but they're very common near me for some reason.
Funnily enough, I very rarely see my car on the road despite them not being rare or hard to find at all (Mazda 3 hatchback).  I see a ton of sedans though.