With all paints you should sand. However for hammered to work properly it should NOT be sprayed over freshly primed or painted material.
It's fine to go over the original powder coat, because remember, that isn't so much paint but rather plastic, so the solvents in the hammered won't start eating as much into the powder coat layer as compared to real paint.
Hammered paint does not bubble anywhere near as much and can cause problems being sprayed over a primed/pre-spray painted surface. you end up having to use so much of it to make it 'work' that you then end up with puddles and runs.
So, either prime+normal black satin/semi gloss, or don't prime and use hammered.
As others have said, black hammered has a distinctive grey appearance to it--in fact is is the closest match I've found to the blue-grey-peuter color of old Midway coin doors, like the original ones on Galaxian and their mid-70's EM games. (Pre 70's they used brown, 80's they used black)
So if you want it hammered but true black, just overcoat it 2 days after you initially hammer it. Use a black satin or semi gloss and it will hide some of the hammering and make it black but leave enough of the texture to come close enough to the original Bally/Midway "splatter" pattern or CoinCo "orange peel" pattern their power coats originally had.