I don't think it's a matter of not caring, but a matter of kids not liking arcades these days. They are into graphics+consoles+pc games. Playing against friends online (xbox-live) and games that allow communication like World of Warcraft have changed the gaming world. W.o.W. has 8 million subscribers to it's game. You won't see that kind of frenzy for an arcade game these days. In Las Vegas there is a huge arcade, Game Works. I used to go there and play acrades... all the old arcades, asteroids, pacman, etc.. were 1 cent, so it was fun, and the new games were mostly ignored. The kids would play each machine maybe once, or twice, and move on. Only 2-3 out of hundreds had any real attention. Kids were there to eat pizza, and try and get dates. The pool table room had people on every table, and a line waiting to play, while all the arcades behind them remained empty. in my town, and the areas I have been to, kids just don't like aracdes today. I'll quote a neighbor kid "Why would someone want a machine that only plays one game?" And "You can't even save your game, you spend quarters to play, then when you leave, you have to start from the beginning again." Clearly, the console generation is like oil to the arcade, water generation that i grew up in. If the person isn't about 30 or older, don't expect him to understand an arcade machine. I mean sure, kids play mine and have fun, but after the 3rd or 4th visit, they aren't exactly dying to come back and play... and all of them reach for my xbox360, or PS3 and ignore the arcades that i have completely.