sony is comming out with the newer lighter and slightly slimmer design for the exact same price as the old version so it makes sense to get rid of em.
Oh yeah, I saw that press release:
"PSP - New, slimmer look; same crappy games"

BTW off topic but FYE has their cashiers hard-sell you subscriptions to magazines you already have or don't want. When I purchased a DVD over at the Roosevelt Field mall by me, the large overeager managerial type was using such extreme pressure tactics you'd swear a sniper from Entertainment Weekly was trained on his head from the decorative blimp in the food court. Oh, that and their prices are a tad high. I avoid FYE whenever possible.