Going based on what I remember (the monitor isn't handy), the settings are:
First Row: Brightness (black level), Contrast (white level), H position, H size, V position, V size, pincushion, pinbalance, trapezoid, parallelogram
Second Row: High Voltage (unitless), ACL (luminosity), H linearity, two flavors of vertical linearity, H/V on-screen-display position, not sure, timing information
Bottom Row: Rotation (doesn't work on the Betson OEM model), top corner, bottom corner, H Moire, V Moire, OSD Language, Color Temp (white point), Degauss, not sure, not sure
The manual has a sequence of things for you to do to tweak up the geometry. The order is chosen to minimize the interdependency between all the settings (as there's normally a whole bunch, which you'll find out if you try to fine-tune things). As always, be sure to write down the original value of the control before changing things in service mode. The user mode controls are simply +/- deltas from the service mode controls, and factory reset in user mode just resets them all to the middle (which means the service mode settings with no further adjustment).