Okay, here's the status.
The Mobo has "Clear CMOS" jumpers but it is not a regular pin jumper, rather it is 2 bare contacts on the board, next to the battery. To clear it I have to remove power, the battery and short across the contacts. In other words the default is "open".
1) I swapped out video card and monitor with known good components and then cleared CMOS, same problem.
2) I moved DIMMs to alternative slots and then cleared CMOS. Same problem.
3) I removed all floppy, CD, harddrive and all cables and cleared CMOS. Same problem.
4) I bought a power supply tester. Power supply is good.
There's not much left except CPU and Mobo. Is there any known way to test these items without swapping (i.e. without buying new ones!).
Also, any tips on removing the heat sink and fan safely from the CPU socket . . it's pretty tight!