The el cheapo will be fine. I used the 18" GE undercabinet light, took off the plastic light cover, installed with the light bulb facing up and have had mine installed and running 24/7 for almost 2 years now. Marquee is enclosed and never had any overheating problem. Plus if you use a power strip and leave the GE light switch in the on position, it will come right back on when you restore power.
Go to your local HQ or Home Depot though, you can pick this up for around $10 or less locally. I see no point in you paying for shipping etc. buying on ebay, just wasting money you will need somewhere else. Good luck! ARCADIAC!
My cab: http://forum.arcadecontrols.com/index.php?topic=17788.0