I certainly don't think I'm promoting the person behind the product when I review a product. If the product's good, my review may be promotion for their company, but I'm not in the "personality assesment" business, except when it comes to customer support.
Hypothetical Situation: A person is a real jerk in person, berating and demeaning everyone he talks to. But he makes a fantastic product that's fairly priced and he provides fantastic support to the buyers of his product. Do I not review it because he's an a**hole?
Promoting (via review) a persons product supports that person in the industry. And yes, if the guy is an a**hole that calls people up
after selling them something and tells them to remove it because
he never had a right to sell it in the first place... oh wait, that's not fantastic customer support now is it?
There's no reason to speak in hypothetical terms because this isn't a hypothetical situation. This is the real deal. This is a guy that has demanded money from people for things that weren't his, he's had auctions pulled on ebay over things he "claims" right too (that aren't his), and he sold Namco games when he had no right to do so. Is this a guy that you want to help stay in this hobby? When you review his products, you add legitimacy to his existence here. Why do you want to do that? Why would you want to steer people towards this guy? Did this guy all of a sudden "go straight"? No. He has a continued track record of doing anything to make a buck (reference Namco incident).
I just don't understand why anyone would want to steer a newbie in his direction. What people want to know is whether or not they might get screwed. As far as Foley... ask someone that "bought" Namco games from him and then had to remove them from their machine.
I've spoke directly with Namco regarding Foley, I've spoke directly with some printers regarding Foley and I've spoke directly with some of the cabinet kit guys regarding Foley. They are good people with a true interest in where this hobby is going.
Foley is trying to drive them out. For every dollar you encourage to be spent on Foley's stuff, part of that goes to push the other guys out. Where does everyone think the money for drafting the C&D letters came from? Where did the money for the R&D of his latest project come from? It came from the people that bought an Ultracade system and had to delete the Namco games on it. By reviewing Ultracade products, you
are encouraging the business practices of the company and the people behind it.
Buy Walmart and they will continue to do what they do. Buy Ultracade and they will continue doing what they are. Since reviews are essentially commercial advertisements (that's why the stuff is mostly given for free), just stop being a commercial for a company (Ultracade) that is trying everything it can to run the people that actually care about the hobby out of it.