I didnt look at the site too closely.... however, it looked like simple selenoidal movers.
A simular effect can be done for much cheaper. Aura created the "Bass Shakers". Though they are no longer produced... there are many still floating arround.
Basically, the shaker is like a speaker without the air moving cone part. It uses the magnetic force to move a weighted unit so that it vibrates violently. The low power bass shaker could make 30lbs force per foot!
I put 2 under my pc chair, and played a few mame games. Freekin Incredible! Its like a high power car subwoofer... but much more intense... without the need for super loud amplification and high pressure air movments. I highly suggest them.
Grab them and a low power sub-amp at
www.partsexpress.com or check ebay for people selling kits with them.
There are other commercially produced 'transducers'. One is called the "Buttkicker" But cost about twice as much. (but is like 5 times as powerfull)