From the website:
Current pricing (depends on costs from multiple suppliers, quantity discount rates, and international rates):
Programmed PIC: $3us each
PCB: $15us each
Kit of parts: $28us
Assembled unit: $38us
Latest News
September 12, 2002
After 2 years of sales, I decided it's worth the gamble to buy a larger supply of parts instead of just a few at a time (fear of not being able to move merchandise). So I just bought a large quantity of supplies as a trial to see if it's worth buying in bulk and cutting costs equally to work out the same for me, but lower cost for the consumer, making it easier to play those retro games. I know I can eventually sell off the stock, and I can use most of the parts for other things if necessary. I think it's a more reasonable price scheme now. I hated charging almost double before due to the cost of single quantity parts.
http://connect.to/rotary