My cousin had a case that was like that. It had like 5 fans normally and then at LAN parties he used a house fan with the side removed. VERY poor case design IMO. I disagree with that linked article though. They say that that layout is a minimum and that you should have more airflow out of the case than in.
1- "will give you the ideal minimum fan setup"
2- "All though this is sufficient for un-overclocked computers, it won't do for one that is overclocked."
3- "Use equal or more cfm's(cubic feet per minute) of fans exhausting out, than air going in"
1- I believe the minimum airflow (CFM) can be achieved with a 120mm fan intake in the lower front and the power supply fan exhausting out the top rear for most cases. A good way to keep an eye on things is with a program called "motherboard monitor". It will run in the background and can display the temp inside the case and the cpu for motherboards that support it.
2- See above and reference my previous post.
3- I do the opposite and here's why: If your exhaust cfm exceeds the intake, your case becomes a vaccuum. It will draw in air through other areas like your cd drive. If your intake cfm exceeds the exhaust, you create a positive pressure within the case and you push air out through gaps like your cd drive. Assuming you use a filter material on the intake fan, you can push cleaner (less dust) air out, rather than pulling dirtier (more dust) in.
That's how I've always approached air cooled setups.

TIPS
--------
*Larger fans typically move more CFM with less noise.
*Monitor your temps under full load (SiSoft Sandra or 3d games are a good test bed)
*Intake CFM > Exhaust CFM
*Filter the intake air & Clean the case occassionally.