I know exactly what that panel is from.
Driver's Edge
http://www.klov.com/game_detail.php?letter=D&game_id=7656I was employed by Incredible Technologies/Strata back then and I believe I was working on either Hard Yardage or Bloodstorm roughly the same time that DE development was wrapping up.
It was only sold as a dedicated sitdown cabinet, all wood, all painted red (and not very pretty.) There is no shifter on the panel because it was mounted in the 'arm' of the chair portion of the unit.
'Fan' turned on and off a fan that was mounted in the marquee area, pointed down at the player. It blew on the driver to simulate the breeze you'd feel whilst driving a car. (I found it dried out my contacts more than imparted a sense of speed.)
'Tow Truck' was for if you got too far off track, if I recall correctly.
'Horn' blew the horn. I don't recall any discernable gameplay advantage to this feature.
'The Key' started the car at the beginning of the race.
N20 gave you a burst of speed.
I was at the show (AMOA? AMAA?) in Chicago when DE was first up for sale. It didn't get too much attention from the distributors as I recall. I think Hard Yardage was also first up for sale that show, and we did a WIP preview of Bloodstorm too. While DE obviously wasn't a success, the project lead went on to deliver the most successful coin op of recent history shortly after: Peter Jacobsen's Golden Tee 3D Golf.
Funny enough, the only time I've ever seen a DE out in the wild was when I travelled all the way to Australia to work on Street Fighter the Movie. I went to one of the local arcades one night and saw a DE sitting there. Odd how I had to go half way around the world to find one.
Anyway, I hope that helped. Thanks for the trip down memory lane!