I have to admit I'm not real keen on "interpreting intent" rules. Does kind of crack me up that in 2015 and in the age of ubiquitous GPS we're still allowing refs and the guys with the chains to use their best judgement on positioning. We've all seen some BS slanted jogging out to the ball before, and it's annoying even when it benefits your team.
And, yeah, that "did he make a football move" thing was ridiculous but the Cowboys had benefited from a BS call the week before that. Taketh and giveth away.