UV is the natural enemy of plastic. Even UV treated plastics will eventually break down, just not as fast. Ever see sunglasses which claim 100% UV blockage? The fact is that most plastics have this property by default, as they absorb that UV energy. The result can be yellowing, hazing, cracking and weakening of the structure.
Blue is also at the higher end of the color spectrum, so it won't be as affected by the UV as reds and yellows.
Like SavannahLion stated, by time you see any marked change in the color from UV exposure, you'll likely have damaged the plastic and greatly reduced it's longevity.