Your problem is that your board is not set to Free Play by default.   The reason that you can't start a game because you haven't entered any credits.  I think that there's a setting for free browse when you are set for coins that would let you move through the menus.  To test this out ground your player 1 coin wire to add a credit.  Then you will be able to use your controls.  
To set Free Play you need a button "C" which would be Player 1 button 3.  There's no way around it besides just manually grounding that wire during configuration.  But your best bet is to just hide it inside of your cabinet.