led's - unless designed for this specific purpose, tend to have "hot spots" of light that show through. The LED's are really directional. But, it may look okay with some marquees - you know add to the effect and all.
halogen - you mean Florescent. unless you don't, in which case then no, and don't. It's WAY too hot.
take your marquee to a lighting store and hold it up in front of various sources...about 3 inches away (since that's how far it will be) and see. maybe a simple socket with a compact flourecent bulb will do fine... maybe you'll find a colored light would look good. on, and on, and on.