The original firmware chip in the Central Control Computer ("CCC" ) may be too old of a version to have the "Message Center" function in the "Attract" mode service menu. I think your CCC chip should be at least version 3.2 to have that function in the firmware. Should be step 7 (Message Center) in Attract (2) menu.
If you saw this on other people's 100A jukes, they probably had updated firmware chips installed in their CCC boards. Do you know what version your chip is using?