Isn't this one of those people have been screaming 'AVOID!!' over because your $10 (or whatever) only really gets you half the game, and you're expected to buy a whole bunch of trivial ---steaming pile of meadow muffin--- you'd expect to be included (characters, costumes etc.) afterwards.
IOW, part of the current generation of scam games.
This one isn't that bad because Capcom caved and released a patch making (almost?) all the characters playable.
They seemed to have forgotten though and the current rip-off is
Street Fighter X Tekken ($50).
It requires you to pay extra for main characters you'd think would be included (like Blanka).
The content is already included in the original download (or on the disc for consoles),
but they are calling it downloadable content and charging to unlock it.
This is what had people worked up. It's not an add-on or new content as it's being portrayed.
It it making you pay extra to access content on a disc you've already paid for.
I'll probably still buy it when the price drops to $20, but not before.