Its too difficult to really make out the flow of the game.
But it does look interesting. The moving ramp is a dud though, Imo. It looks cheesy, and does not really add any excitement or value.
If it were me, Id make a thin plastic ice rail gapping the field, and use a diverter to a make the ball go down its pathway.
The rails would be two thin metal wires (or a simpsons V rail), with molded plastic icicles covering the underside of it.. and lit up with blue LEDs when active.
Edit: Hmmm, maybe silicone icicles would be better. Less likely to be broken with airballs.
Edit2: Ohh, and Magneto is a great character for Pinball. If he is backed with a high power magnet and or kicker... to both capture and or Send the ball rocketing towards you... that would really be cool.
However, if they cheap out and use those stupid adams family random magnet toys... then forget it.
Edit3: Hmm, nice, seems to share some features and qualities with Med.Madness.
There looks to be pop up enemies. (I recognize one of the ramps as well) And some of the shots look similar.