That's been floating around for about 3 years now. It runs a famiclone board with edited NES games with copyright info scrubbed out. We keep our eyes on potential competitors and this is one of the few that hit the mainstream and appeared in a branded-store. Others have come and gone and frankly I'm shocked this is the one to stay. Just recently loads of new attempts have cropped up in the UK and although many now blatantly copy many of our ideas (not hating, it's a fact) and are inferior, they're better than this thing or their cocktail effort.
Strangely worth noting is that this machine hasn't changed at all since release and to my knowledge doesn't sell well, yet the price started at £1000 in 2008, dropped to £800 in early 2010, and now they say it went as high as £1200? What's the deal with that kind of price change?