I think most people would agree mame, in general, leads to less serious gaming. At least on the games that aren't based on hi-scores. For example, meta slug 5 and any shmup are not the same when you have unlimited credits. It's far too easy and you get through it in one go. I'm not sure how having coins will eliminate that though...
I still find the Ms. Pac-Man speed hack one of the funnest games to play with friends, even with unlimited coins.. you still have to start all over every time.