Honestly, I think the concept's interesting but the graphic seems to be a bit of a weird mashup of styles, that don't really seem to fit together very well.
The lettering is flat and kind of artsy, but the beer spigots are photo realistic, and then the mug looks handdrawn.
And the lettering seems kind of haphazard, but not intentionally so, more like there just wasn't enough space.
(you did say be brutal

)
That said, I like the idea. Maybe render the game logo's in 3d and brassy them up to make the spigot? Change the mug to a real photo or something. and line up the lettering better?
Just a few things to throw out there.