The expo looks great its Blackpool im not such a fan of or should that be the 'crowd' it attracts 
Yeah, a bit snobby.

Crowd type? Well Blackpool's Britain's spiritual home of arcade gaming, and after frequenting it for much of my youth, I guess I form part of this 'crowd'.
What would you prefer? In the upper-end of a big inner-city shopping centre surrounded by poncy chain coffee shops and wine bars? Not the gritty environment I remember, and in England, most big arcades were at seaside resorts.
Seriously though, if you ain't been recently it's much better than it was and a lot cleaner since the new sea defences were built. This venue's way up past the tower and North Shore, getting close to Fleetwood.