I don't watch much network television, but this afternoon my wife was catching up on one of her shows. I was walking by and caught a glimpse of an arcade cabinet called "Punky Pong" that they were having high score contests on. Evidently the show is a detective type show, but it looked like this episode was a direct spoof of King of Kong. It had guys that portrayed Steve and Billy and the ref. It's hard to explain as I didn't catch the whole show, just bits and piece, but this was a pretty cool looking episode from the short parts that I was able to catch.
I haven't had a chance to watch it, but the episode is online on Hulu
Bones: Season 5 : Ep. 9 The Gamer in the Grease.