PC Gamer just reviewed it in their latest issue and wasn't too impressed, they gave it a 24%. Part of the problem is that it works with so few games, and apparently the lights wait way too long before changing color. The only mention of the fans is that they "emit a loud wheezy puff of air in your face"
The last line of the review: "But, as it stands, the most prominent feature amBX has brought to my gaming experience is regret"
Cool idea, but still a long way off from being something I would buy...especially not for the pricetag of $199-399 (depending on which peripherals you get)