How do they get them multicolored and with such depth though? Besides, these holograms seem based on 3D models and not on actual objects. I'd guess it uses some 3D printing technique like kodak had with their 3D camera's.
:edit: Guess I was wrong. What I was talking about is apparently called Lenticular printing. This allows for multiple images imprinted on a textured surface resulting in no real depth and jerky motion.
From
their FAQ RabbitHoles are produced by patented pulsed-laser printers, embedding data into a totally flat film surface.
RabbitHoles realistically portray full-3D environments and completely fluid motion whether you want to make clean transitions, morphs, or real-life expressions.
You can get an artist package at 7" x 10" printed for $500 and copies for $200. I'd rather pay to get a standard print 4 times that size.