Friz:
This movie was made within the PG-13, not cut to meet it.
My review I wrote on another site:
Drag Me to Hell - Directed by Sam Raimi

Raimi is back in a big way! He almost seems to be channeling William Castle with this one, so much so, that I expected Sam to introduce the film while wearing his signature suit. We even get an older Universal logo to start things out.
This film relishes in the jump scare. Normally I'm not a fan of this, except Raimi seems to be aiming the scares at seasoned veterans and always hits you hard with them and about a half-second before you expect it.
Poor Allison Lohman. I hope she was prepared for the Bruce Campbell treatment, because Sam Raimi put this unfortunate soul through hell. Most of the time, she's either taking a beating or having some of the grossest fluids I've ever seen in any film dumped on her (usually in her mouth!).
A lot of people won't get it. This is definitely a treat for Evil Dead fans. There are scares scattered throughout, but the comedy really shines here. When "William Castle" isn't trying to scare you, it seems like Tex Avery or Chuck Jones takes over. There is a scene with an anvil that is so unrealistic in its setup, yet pays off big (and disgusting, which is a trend throughout).
If you didn't know this was a Raimi film going in, without looking at the credits, you would still know it was him. His camera style pours off the screen much like the ooze, blood, and mucus on-screen. The shots are well thought out and no scene feels awkward. You are in the hands of a very competent director.
Do not let the PG-13 fool you. This film never feels compromised in any way. Raimi works well within the range of the rating and does it better than I've seen in a long time.
I will definitely buy this when it hits DVD.
9/10