I know, I'm more for Leffe Blond, but I have to say, Bavaria never falls wrong. I mean, Heineken or Amstel can really give you a headache, but Bavaria is always good party bear. Start with some special ones, and once you don't taste the specialness of those Belgian beers any more you can continue with Bavaria's into the late night without much trouble.
Fun thing is I never saw the Heineken commercial. I thought it was a lame rip-off of the Bavaria one, but the Bavaria is a spoof on the Heini I guess.