"Monday, October 19, 1987, when the Dow Jones Industrial Average (DJIA) fell 508 points to 1,739 (22.6%). Black Monday, as it came to be known, was the largest one-day percentage decline in the history of the U.S. stock market. In the aftermath of the crash, Ben and Jerry sent their “scoop vehicle” to Wall Street to serve free scoops of “That’s Life” and “Economic Crunch” ice cream. Alas, Economic Crunch had a short “flavor life”, and was retired to Ben & Jerry’s Flavor Graveyard."